April: Distracted Driving Awareness for Commercial Fleets
Connie Mahoney

April Marks Distracted Driving Awareness Month

April serves as Distracted Driving Awareness Month, highlighting a critical issue for companies reliant on commercial vehicles. Distracted driving is not only a personal risk but a significant business concern. A single distracted driving incident can increase insurance costs and tarnish a company's safety record.

The Risks of Distracted Driving for Businesses

Distractions account for 80% of crashes nationwide and 71% of commercial truck accidents. Even minor distractions, such as listening to music or engaging in phone conversations, can reduce a driver's focus by 40%. Importantly, just one citation can raise fleet insurance premiums, while repeated violations might render a business uninsurable.

Key Prevention Strategies for Commercial Drivers

  • Avoid multitasking: Texting, eating, or fiddling with devices while driving is perilous. Drivers should pull over if they need to address something critical.
  • Use “Do Not Disturb” settings: Drivers are encouraged to activate phone settings that block notifications during trips.
  • Provide hands-free tools: Companies should equip their fleets with hands-free systems to ensure essential communication doesn't distract drivers.
  • Focus on safety training: Regular safety training sessions on the risks of distracted driving can reinforce best practices among commercial drivers.
  • Set clear policies: Businesses are advised to formulate and enforce stringent guidelines on safe driving behaviors.

Implementing these strategies can foster a culture of safety. Businesses should take proactive measures to review their fleet safety policies and consult with their insurance providers about effective risk management solutions. This April, prioritize the safety of your drivers and protect your company's operational and financial interests.